OUR MISSION: We Will Change the World by Creating and Delivering Experiences That Inspire People to Live Passionately for Jesus Christ.


Our Family of Stations

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Broadcasting from studios in Ashland, Kentucky, Walk FM provides “Encouragement for Every Step” to listeners in portions of Kentucky, Ohio and West Virginia, providing Contemporary Christian Music.

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Based in Lynchburg and covering Roanoke and Charlottesville, Spirit FM is an award-winning station that provides Contemporary Christian Music and outstanding community service.

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Virginia’s Home for Encouragement serves Fredericksburg and Richmond, VA along the I-95 corridor north of Washington, DC with Contemporary Christian Music, plus local events and outstanding community service projects.

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Joy FM is PAR’s flagship Southern Gospel station with studios in Winston-Salem, NC and reaching key markets including Charlotte, NC; Virginia Beach and Roanoke, VA as well as Johnson City, TN and most of Delaware.

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Based in the Johnson City, TN area, award-winning WCQR is one of the top local stations serving the Tri-Cities with Contemporary Christian Music and outstanding community service.

"always been there for me"

“In good times and bad, the station has always been there for me. I’ve listened for over 21 years every minute of every day and I believe that the station has a lot to do with how well my family has turned out.” Sarah

"You are a blessing daily"

“I just moved in June and was SOO excited to find a nice Christian station that would help to uplift & encourage me. You are a blessing daily. I listen all day as I work remotely from home. It is so nice to listen to you all & not just the quiet. Lord bless & keep each of you.” Catherine

"been listening for 20 years"

I’ve been listening to you for over 20 years. When I was homeless, you kept me afloat. You are all I listen to.” Linda

"my essential jump starter everyday"

“JoyFM is my essential jump starter everyday! I started listening during the 30 day challenge and it’s turned in to over 6 years! Cheryl

"Thank you for the salvation message you share"

“Thank you for the salvation message you share and the uplifting/encouraging Christian music I listen to most of my days…it helps keep my focus on Christ throughout my day.” Janet


How God is using Positive Alternative Radio

I am so thankful for you all! I love the music, it just lifts me up on those days that I just want to throw my hands up in the air and just “whatever”. Through trials and tribulations, I am reminded that I am loved and I am His. Praise God! I am nowhere perfect but He loves me just the same. You all are doing a marvelous job of getting the Word out.


Grandkids sing along on the road and it means everything to her that they are learning more about Jesus through the station.


Listen to Walk FM every single day and is always an encouragement. I prayed for my husbands salvation for 38 years. He always told me not to give up. He just recently gave his life to Lord.


Listened for years. I found you all about 12 years ago looking for a Christian station and I haven’t turned you off since. I love hearing all the stories how the station has helped and inspired others and I don’t want it to go away.


Contact Us


Positive Alternative Radio, Inc.

PO Box 889

Blacksburg, VA 24063


Call Us

PAR Corporate Office: 800.627.9747
PAR Partner Services: 877.321.3811
PAR Corporate Fax: 540.552.1800