Our Mission and Vision

Learn about what motivates us to be the standard.

Mission

The PAR Mission: 

WE WILL CHANGE THE WORLD BY CREATING AND DELIVERING EXPERIENCES THAT INSPIRE PEOPLE TO LIVE PASSIONATELY FOR
JESUS CHRIST.

Vision

The PAR Vision:

TO BECOME THE STANDARD BY WHICH ALL CHRISTIAN MEDIA IS MEASURED

Thanks for wanting to know a little more about why Positive Alternative Radio exists.

A very dear friend of mine often says, “Mission is everything.”   He’s right.

That’s why we struggled for three years to get PAR’s mission refined and memorable.

The mission needed to capture what we do but also help us place focus on who those who are impacted by what we do.

Everyday, we strive to create and deliver experiences that will inspire people to live passionately for Jesus Christ.

That’s our mission.

We’re not here to create content.

We’re here to create experiences that are a result of that content.

If it were just about the content then our focus would be on ourselves. Our mission needs to be on the end-user…our listeners and donors.

This is why we are passionate and focused.

This is why our music and content is relational, funny, inspiring, and thought provoking.

Everything we do at PAR runs through our mission statement.  It serves as a filter.

From phone and email interaction with our listeners and donors, to song selection, how we interact with a crowd at a concert or even respond to a prayer request.

Our desire is to leave the listener / donor feeling inspired to grow closer to Jesus.

That’s our mission.

We welcome you to join us on this mission.  Help us create these moments where people stop and consider their relationship with Jesus.

We invite you to join us by becoming a financial donor to one of our radio ministries or even becoming a part of the team.  Either way, you’ll be helping to point people to the only true hope…Jesus.

#wearePAR

Contact Us

Office

Positive Alternative Radio, Inc.

PO Box 889

Blacksburg, VA 24063

Call Us

PAR Corporate Office: 800.627.9747
PAR Partner Services: 877.321.3811
PAR Corporate Fax: 540.552.1800